Who are we?




What we do.

We are a team of service centered dental professionals and forward thinkers

that love to teach. We help dental professionals become laser focused and grounded

by giving them hands on tools, interactive courses, tips, and a compassionate community

full of support, encouragement and accountability.


Join us for up-to-date courses, an infusion of mojo, a splash of purpose and a

sprinkle of whimsy!

Our program advisory board.

We think our programs are awesome! But don't take our word for it — our trusted advisors have reviewed, approved and endorsed all of our courses and curriculum.

  • Dr. Bruce McFarlane

    Dr. Bruce McFarlane

    Founder Village Orthodontics, Winnipeg

    DMD BSc (Dent), MCID FRCD (C), Diplomate: ABO


    We are proud to have Dr. McFarlane on our advisory board .

    Dr. McFarlane loves to teach, and is a sought-after speaker for many orthodontic and dental organizations in North America, including the American and Canadian Associations of Orthodontics, Invisalign, and Ortho Organizers.


    University of Manitoba: 1984: Doctor of Dental Medicine

    University of Manitoba: 1984: Bachelor of Science in Dentistry

    University of Western Ontario: 1992: Master of Clinical Dentistry in Orthodontics

    Fellow of the Royal College of Dentists of Canada

    Diplomate: American Board of Orthodontics


    Private Practice of Orthodontics

    Winnipeg, Canada: 1992-Present

    Licensed in the States of Minnesota and California


    Associate Professor of Graduate Orthodontics

    University of Manitoba: 2000-2005


    Invisalign Alpha Group. Invisalign Pioneer and Educator

    Ortho Organizers Educator: Carlsbad California

    Cerum Ortho Organizers Educator: Canada

    Mentor: www.icando.ca

    Numerous publications in Orthodontic Journals

    Numerous lectures: American and Canadian Associations of Orthodontists

    The “McFarlane Missions:” Dental and Medical volunteer trips to Third World Countries.



    • Manitoba Dental Association

    • Canadian Dental Association

    • Canadian Association of Orthodontists

    • American Association of Orthodontists

    • Royal College of Dentists of Canada

    • College of Diplomates: American Board of Orthodontics

    • California Dental Board

    • Omicron Kappa Upsilon Honorary Dental Fraternity

    • Seattle Dental Study Group

    • Canadian Association of Cosmetic Dentistry

    • American Academy of Cosmetic Orthodontics

    • Mensa Canada

    • The Pierre Fauchard Honorary Dental Fraternity

    • The American Academy of Cosmetic Orthodontics


  • Dr. David Acosta

    Dr. David Acosta, DDS

    Founder Beyond Expectation Dental

    Tempe AZ


    Born in Cuba and raised in New York City, a graduate of NYU College of Dentistry, Dr. Acosta has proudly made his home in Tempe Arizona where he currently practices.


    New York University of Dentistry: 1999: Doctor of Dental Surgery



    • American Dental Association

    • Dental Society of the State of New York

    • Arizona Dental Association

    • Academy of General Dentistry

    • Hispanic Dental Association


    Special Interests:

    • Fitness, Mixed Martial Arts


  • Dorothy Wittman

    Dorothy Wittman, CDA

    Dental Assistant Instructor

    ABHES Evaluator (Accrediting Bureau of Health Education Schools)


    We are excited to have Dorothy on our advisory board. Her input for our program and lectures for the radiology section is invaluable in preparing  students for the DANB RHS and state radiology exams.


    Southern California Occupational Regional Center: 2003


    She has been a dental assisting instructor since 2010 and is well known for her excellence
    in preparing her students to pass the DANB RHS Radiation Health Safety exam. She currently teaches at Arizona College and strives to maintain her stellar record for student pass
    rate and job placement.

Our faculty.

Our courses are authored by seasoned professionals and experts in their fields.

  • Debra "Z" Zafiropoulos

    Debra "Z" Zafiropoulos | RDH

    Founder  National Cancer Network


    Cause Driven Educator, passionate speaker

    and pioneer health crusader

    Debbie Z is a Registered Dental Hygienist who is passionate about educating the professionals and the public about oral and overall health. Debra Z. Sabatini, known in the industry, as Debbie “Z” is a Cause Driven Educator, passionate speaker and pioneer health crusader with a wealth of cutting edge information used to ignite total health and wellness and ‘What can be’ to the world.


    Her business ownership experience includes the start-up and development of Pearly Whites 4U, an independent dental hygiene clinic originally set up to whiten and brighten smiles that transformed into a clinic helping families effected by domestic violence rebuild self esteem with healthy smiles. Today Debra continues her outreach by organizing and participating in many charitable programs throughout the country.


    As a keynote speaker Debra specializes in marketing progressive informational, motivational and implementable programs for small business, sales professionals, industry leaders, as well as the medical community she is dedicated to. Debra’s programs ‘HPV, NOT the Hanky Panky Virus the media portrays it to be, Oral Cancer for the health professional and the community we serve’, ‘What’s In Your Pocket: Oral Biofilm as it relates to systemic illness’, and ‘Acknowledge Greatness in a Profession full of Pandemonium’ have garnered traction on the lecture and educational stage. Her humble, relatable and inspiring style has made her a crowd favorite and an easy decision for meeting planners and organizations nationally and internationally.


    Debra’s speaking experience has taken her around the country and provided her the privilege of presenting to Medical and Dental organizations, this year an invitation to the Arab Emirates was accepted. In addition, Debra has produced nearly 55 of her own events with hundreds of attendees with the OralEd Institute, ™ a collaborative educational resource institute which she founded in 2012. Debra also writes and has been published within several industry publications. Her goal is to finish her book: “Common $ence why it’s not so Common”. ™


    Debra is making shifts to maximize her existence and opportunities on earth and acknowledges this journey in learning and living is an excellent adventure meant to be cherished.

  • Lisa Marie Spradley

    Lisa Marie Spradley, | FAADOM

    "The Front Desk Lady", Speaker, Coach


    Training teams to "Focus on the Patient" while still "Taking Care of the Business" of the dental front office.

    "Lisa Marie Spradley, FAADOM, is the Front Desk Lady. With twenty years experience, she works in the dental office and understands the struggle to put the patient’s needs first while still taking care of the business of the front office. As a communication coach and speaker, she helps team develop skills to engage in meaningful conversations that focus on sharing the purpose of the practice while actively listening to those around them.


    A Fellow of the American Association of Dental Office Managers (AADOM), Lisa was honored to be chosen as the 2014 Office Manager of the Year. In 2015 she was named one of the Top 25 Women in Dentistry. Lisa is a published author and the owner of TCB Dental Consulting, LLC. "

  • Suzanne Robinson

    Suzanne Robinson

    President and CEO

    Practice with Honor LLC.


    Suzanne is a Dental Practice Builder, Leadership & Relationship Certified Coach, Court Certified Dental Accounts Expert and
    Front Office Staff Trainer for the dental industry specializing in
    all things front office.

    She has spent 35 years in business management, with the last 28 focused primarily on dental practices. Suzanne and her team are passionate about dentistry and specialize in collecting outstanding insurance claims, total accounts recovery projects, and credentialing dentists with insurance companies.


    Suzanne trains teams on insurance billing, collecting and all front office systems as well as leadership and inter-office relationships and communication.


    Her coaching clients are dentists that need assistance overcoming the most common obstacles dental practices face, such as low case acceptance and leadership. Her action plans move clients forward faster.


    Suzanne’s career in dentistry started at the age of 27 in England. She found herself in the dental assistants chair for the first time via the Air Force clinic at Upper Heyford. She committed to a minimum of 1000 hours as a volunteer dental assistant. She was gifted the same training as the Air Force men and women, to include all manuals and testing. After 3 years, she returned to the states and went into dental practice management/administration.


    These 34 years have allowed her to cultivate human resource skills such as business management, psychology and the ongoing study of human behavior and communication.


    As a Certified Life Coach; her coaching offers further, unique skills to the struggling practice, or one, which simply strives to achieve more and wishes to improve their lives in specific areas.

    Suzanne helps dentists and their teams challenge themselves to be the best they can be, increase production, understand their life’s purpose and live their passion.


    Suzzanne will help you deepen your self-understanding; gain understanding of how to create a successful life; find and develop healthy relationships, cease procrastinating tendencies, work on stress and time management, goal setting, and creating action plans; and with all these things, take your business to new levels!


    Published author and columnist:

    2002 - Dental Fee Plan printed her first article on increasing case acceptance.

    2003-2006 - Featured, bi-monthly writer for an online magazine called The Soko, as well as a featured Q & A columnist on relationships.


    A few of her articles are:

    •  Success: Define it and Achieve it

    •  Getting it Done in The Soko

    •  Be In Control Without Being A Control Freak ( First Published On Line at The Soko)

    •  How To Collect On A Loan To A Friend

    •  Getting it Done in The Soko

    •  How To: Deal With Change

    •  Let's Get Personal in The Soko

    •  How to Get Organized for the Holidays

    •  Happy Holidays in The Soko

    •  How To: Stop Making Excuses

    •  Pros & Cons in The Soko



    •  1993 - 1996 - AWEE (Arizona Women's Employment Education), Topics include but not limited to: Personal and professional growth, how to become the ideal employee.


    • Guest lecturer with local professional groups and the local county courts, speaking primarily on relationship building.


    • 2003 – The office of Dr. Diane Wright, Senior LVI advisor (Florida) Topics: How to live and work with honor to enhance the overall patient and staff experience. “Living with Honor".


    • 1993-Present- Private workshops. Suzanne travels around the country training front offices in the “trenches" while the practice is seeing patients.



    Suzanne is an avid volunteer, giving her time, knowledge and skills to many different organizations since 1993.


  • Danielle Purcella

    Danielle Purcella


    Evolution Dental Coaching
    and Evolution Dental Workshops


    SOP development, practice management software training,
    overall systems to increase your practice profitability and
    team cohesiveness.


    Colorado Mesa University: Advanced business management education and a biology degree


    Danielle Purcella has over 20 years of experience within the dental community and a true passion for the industry. She clearly understands the synergies between the clinical and business sides of dentistry.


    This unique perspective is evidenced by leading her clients and teams to the next level of success for their practices while establishing a record of continued growth and development for her clients. Through Evolution Dental Workshops, Danielle's professional expertise and direct, pragmatic approach provides dental professionals the opportunity for interactive hands-on software training. This helps clients develop efficient, standardized protocols for all practice management systems allowing for increased profitability, efficiency, and consistency within the dental practice. Driven by her philosophies generated from strong core values like respect, compassion, honesty, loyalty and patience, Danielle's passion for empowering the team through proper hands-on training and education builds important team unity and longevity.

  • Claudia Lovato

    Claudia Lovato,   CDA

    Speaker | Trainer | KOL | Practice Success Liaison Founder Morado Dental Academy


    Claudia is a speaker, trainer, consult and and instructor.

    Her personal mission is to help you get to that happy place

    where you love your job, and enjoy working with your team.


    That place where the magic happens!


    Minnesota School of Business 1999


    Claudia began her career in dentistry as a dental assistant in 1995. Her first experience of “saving someone’s teeth” was a pivotal moment in her career. It was then, she knew she had found what she was looking for. A challenging and rewarding career centered around serving and helping others. Claudia’s personality is that of a restless spirit who cannot settle for the status quo. She began to focus on solutions to common problems that plague dental practices in 2005.


    Since then, she has been a writer of CE curriculum, an adjunct instructor, educator, speaker, dental podcast host, mentor, practice advisor, and friend to all in the dental industry. As founder of the Morado Dental Academy and Morado Allied Speakers and Consultants, Claudia has scouted and assembled resources for professionals to acquire Personal and Professional Development workshops, Practice Management Support, Event Facilitation, and Speaking and Consulting Training.


    Claudia is known for her heart for service and her ability to inspire all people to work at higher levels of efficiency and cohesiveness. Her passion for serving others, inspire and challenge attendees to reach and exceed their goals.


    As a Practice Success Liaison, Claudia helps practice owners maximize the value of their practice and live the life they always envisioned.


    With Claudia, all things are possible when done with a furious passion!


  • Mary Beth Bajornas

    Mary Beth Bajornas

    Founder/CEO Dental Support Specialists


    MaryBeth's  invaluable scheduling expertise will transform

    your front office from inactive to proactive.

    Mary Beth brings over 20 years of superior customer/patient care and service to dental practices across the US.


    Her passion for the dental field was the inspiration when founding her dental practice support company in 2007. Her experience and passion in making a difference in dental offices with consistent detailed systems, follow up and providing the highest level of customer service show in the results her team produces for her clients.


    She is constantly learning new protocols and products to pass on to her clients.

  • Ritu Rao

    Ritu Rao, DDS

    Founder - Practice Shifts: Practice
    with Purpose and Profit


    Ritu Rao is a dentist and writer. She shares others' wisdom as well as her personal experiences of making numerous personal changes, from writing and publishing books while managing a practice to going from couch potato to ultra-marathoner. She is a big proponent of taking small steps to make change and shift yourself—and your business— forward.

    Dr. Rao comes to us with 13 years of experience in dentistry that includes owning, running and selling her successful practice, maintaining long-term patient relationships, low turnover and 100% fee-for-service. She contends that while most of us get stuck, lose direction or momentum in our careers at some point, we don't have to stay there. Taking small steps is the key, because they add up to make a big difference and pave the way for success. Dr Rao thrives on helping create that change, with her acting as a catalyst.

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